How can beat reporting generate revenue?
Conexión Migrante: A Lifeline for Migrants
Conexión Migrante, a Mexico-based digital media outlet established in 2016, is dedicated to providing vital information and services to migrants residing in the United States and those in the border areas. The platform has become a crucial resource for migrants, offering support against scams and facilitating access to essential resources such as shelter, medical assistance and legal documentation.
- Mexico
- Conexión Migrante
- Gabriela Martínez Córdova
- 2023
- Mexico
- Conexión Migrante
- Gabriela Martínez Córdova
- 2023
MAIN REVENUE MODEL
> The Story
Report for the World corps member, Gabriela Martínez Córdova, as a part of the Disarming Information Project, uncovered a scam where over 200 people were promised US asylum through a fictitious association in Mexico. The project was part of a campaign to disarm misinformation among the migrant/asylum seeker communities. The outlet used this story to create awareness about how false information is disseminated through social media.
Impact Summary:
Media Amplification
The story was reported by 25 different media outlets amplifying its reach.
Network and Individual Impact
The story paved the way for a dialogue between Conexión Migrante and Meta, whose team initially downgraded the platform’s reach in reaction to the story. To rectify their error, Meta financially supported the newsroom to create a social media advertising campaign. This significantly increased traffic to Conexión Migrante’s platforms.
Takeaway
Focusing on one beat can increase awareness and attract funds or sales from organizations interested in its market.
OUR OTHER IMPACT STORIES
InfoAmazonia
From Data to Action
Istories
How can beat reporting generate revenue?